Job title: Product Marketing Manager
Job type: Permanent
Emp type: Full-time
Industry: IT
Expertise: Sales & Marketing
Skills: Product Management Business-to-Business (B2B) Product Marketing Marketing Project Management Product Vision Software as a Service (SaaS) Brand Awareness Marketing Analytics Campaigns
Location: India
Job published: 2020-02-14
Job ID: 35745

Job Description

Mad Street Den is looking for an energetic and self-starter Product Marketing Manager, with a passion for technology to develop and execute B2B marketing strategies. In this role, you will be responsible for developing and executing go-to-market plans while increasing brand awareness and adoption for products. If you’re someone with 5-6 years of experience in B2B product marketing and thrive in a challenging, fast-paced environment, this role is for you!



  • Market products through product vision, value proposition, features and position your product in optimal and compelling ways
  • Work closely with the Product Management team to implement the most profitable plans to place and promote
  • Strategize on how to translate technical details into benefits for the customers
  • Work with other verticals of the marketing team to develop product and solution positioning and ways to overcome competitive objections
  • Lead the Product Marketing team and collaborate with product personnel in developing different product marketing initiatives like case studies, product videos, website content, and much more
  • Develop marketing programs/campaigns, with additional content and messaging to drive demand
  • Interact and deliver reports and presentations to the function heads, business stakeholders, and external partners


  • Minimum 5+ years of experience in product marketing, with at least 2+ years of product management experience, preferably in B2B SaaS enterprise
  • Exposure with Cloud/Saas applications and technology
  • Experience in working with the product teams
  • Proficiency in marketing tactics from the technical end of the product, preferably with an understanding of architecture and functional integration
  • Experience in leading a product marketing team towards a unified vision - building the product narrative
  • Expertise in managing multiple projects in a fast-paced working environment
  • Excellent written and verbal communication skills
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