Job title: Director, Global Business Marketing – Greater China
Job type: Permanent
Emp type: Full-time
Location: Hong Kong
Industry:
  • New Media and Internet
Expertise:
  • Sales & Marketing
Job published: 2019-05-15
Job ID: 32516

Job Description

Responsibilities
  • Lead a team of marketers and agencies
  • Partner with cross functional leaders to develop the optimal marketing plans for Greater China Region
  • Develop and execute marketing strategy and programs to meet Facebook Inc’s business objectives in each market in the Greater China Region
  • Partner with the local consumer and PR leadership team on aligning marketing strategies with business plans
  • Develop holistic performance marketing programs for demand gen, lead acquisition and lifecycle management
  • Work with the cross functional teams to land global as well as regional specific marketing programs
  • Develop strong relationships with key stakeholders across the company
  • Serve as a thought leader across the business teams at Facebook
  • Be part of the APAC Global business marketing leadership team
Minimum Qualification
  • 15+ years of experience in a B2B and B2C marketing leadership role
  • Experience across Greater China region, specifically China
  • Proven ability to optimize marketing mix by analysing performance of campaigns and programs and align marketing budgets to the biggest impact activities
  • Strong digital marketing experience
  • An interest performance marketing and creating exceptional business value through engaging and innovative marketing approaches
  • Strong people management capabilities and stakeholder management
  • Proven experience of successfully working in a matrix organization
  • Proven experience leading large, geographically distributed teams
  • Deep knowledge of the advertising and marketing industries in APAC
  • Expert in operational efficiency through automation of tools and processes
  • Strong executive presence and a track record of working well in cross functional teams
  • Fluency in English and Mandarin required

Preferred Qualification

  • Proven track record of "moving fast" and delivering on tight deadlines
  • Enjoys leading and doing